Who We Are

Cheryl LaddCheryl Ladd is a marketing research strategist with a 25+ year career in global healthcare including clinical research, product development, marketing and marketing research in both the pharmaceutical and medical device industries.

She conducts projects spanning the entire product/business life-cycle including ideation and concept generation, competitive landscape assessments, segmentation and positioning, pricing and market launch initiatives, and repositioning/rebranding.

Cheryl has an industry-wide reputation for delivering research results of only the highest quality. Her ability to obtain insights and provide strategic direction in response to key business questions, regardless of project complexity or challenge, has made her among the most sought after medical device qualitative market researchers in the industry. She is also one of the few researchers trained in Jobs/Outcomes methodology.

Cheryl holds a BS degree in Biomedical Engineering from Northwestern University and an MBA from Kellogg Graduate School of Management. She is an adjunct professor at the University of Cincinnati, teaching Qualitative Research Methods in their graduate business program and has created online training courses for Lynda.com, a LinkedIn company, teaching “Fundamentals of Marketing Research” and “Qualitative Marketing Research.”