Project Scope

We have the experience and understanding to help you make decisions, develop strategies and move your product through each stage in its lifecycle.

Value Proposition

  • Needs identification
  • Clinical research design
  • New product evaluation
  • Usability/Validation

Market Access

  • Positioning
  • Market segmentation
  • Competitive assessment
  • Managed market strategy


  • Ad concepts
  • Logo development
  • Packaging design
  • Sales material testing
  • Website usability

Brand Optimization

  • Rx to OTC switch
  • New formulations
  • New indications
  • New data
  • Repositioning
  • Sales force feedback

Every breakthrough begins with an idea. We can help identify needs in the market and get early feedback on those ideas.

In the pre-launch phase, we can help segment the market, understand the competitive landscape and define positioning and messaging to differentiate your product in the most effective way. We can test and help refine all aspects for the product launch

And as we all know, things don’t stop after the launch. Markets change. Competitors develop new products. Patents expire. We are there to test new indications, reposition the product, and develop new messages, to meet evolving physician and patient needs.