SBIR and STTR VOC Research

Each year America’s Seed Fund in conjunction with the National Science Foundation (NSF) awards $200 million in funding to entrepreneurs via Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants.

It is a requirement that all proposals for grants MUST include a plan for “exploring product-market fit” through Voice of the Customer (VOC) research.  

Ladd Research Group has extensive experience in early opportunity assessments and VOC research in the healthcare industry.  We have worked with entrepreneurs who have been awarded grants to not only obtain these critical insights but to understand what the insights mean for their business.