SBIR and STTR VOC Research

Each year America’s Seed Fund in conjunction with the National Science Foundation (NSF) awards $200 million in funding to entrepreneurs via Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants.

It is a requirement that all proposals for grants MUST include a plan for “exploring product-market fit” through Voice of the Customer (VOC) research.

Ladd Research Group has extensive experience in early opportunity assessments and VOC research in the healthcare industry. We have worked with entrepreneurs who have been awarded grants to not only obtain these critical insights but to understand what the insights mean for their business.

“Cheryl is an incredibly talented moderator who brings strategic thinking to the table on every project. Her technical background in the medical arena allows her to tackle a multitude of difficult projects and interact with physicians/surgeons at a higher level. She also has tremendous expertise conducting global research which is a huge benefit. Whenever I work with Cheryl, I never worry, everything will always be taken care of and exceed expectations.” – Directions Research

“Cheryl is an excellent moderator/interviewer. She specializes in the medical field and manages physicians extremely well during the interviewing process. She knows the medical jargon well enough to be credible with physicians, yet understands the marketing issues well enough to deliver real value to her clients. Cheryl is a go-to research partner that can be counted on to deliver on-time and with high quality.” – GFK